Documents

Current media buying directives for Canopy — Meta, Amazon, and Google campaign-level instructions, budget pacing, and performance feedback.

Four-quarter performance breakdown of all 45 active flows — revenue, conversion rates, open rates, and trend signals for Q2 2025 through Q1 2026.

Formal creative and campaign brief for Canopy — brand voice, audience definitions, seasonal calendar, and channel strategy reference.

Response to Katelyn's dashboard feature requests — what's built, what's planned, and what's out of scope with rationale.

Live P&L, COGS & BOM, cash flow, G&A, inventory, and labor — wired to DuckDB data via Nikita's QB exports. Trend vs. Target framework.

Grow targets vs. DTC industry benchmarks across all 22 KPIs — six departments, with Green / Yellow / Red health ratings.

Master data health report — every source field, Green/Yellow/Red quality rating, drift %, and verification status.

Per-fragrance scorecard — revenue, margin, reorder rate, trend, and composite health score across the full product catalog.

Deep-dive on customer reorder behavior — cohort LTV, reorder windows, fragrance loyalty, and gateway product analysis.

Six-tab forecast model — Spring, Summer, Fall, Holiday, Classics, and Packs. Full revenue and unit projections by collection.

Strategic analysis queue, open decisions, GRP design spec, and datahub development roadmap.