Projects & Roadmap

Strategic Analysis Queue

Big questions on the roadmap — the analytical work that drives decisions.

1. Pricing & Checkout Economics (price sensitivity + shipping threshold)

2. Launch Cadence & Catalog Breadth (seasonals vs. classics, active SKU count)

3. Forecast Architecture (split seasonal vs. classic models)

4. Email Audit (Klaviyo flows, fill RetainIQ gap)

5. Meta → Amazon Spillover (quantify halo, add to QW)

6. SKU Rationalization (kill 6.5oz?, long tail, neighborhood scoring)

7. Cube Optimization (box sizes vs. USPS cubic tiers)

8. Go-to-Market Expansion (retail, international, wholesale dossier)

Plus: Reorder Segmentation (incremental to existing dashboard). Full scopes in BACKLOG.md

O8 — Acquisition Channel Definition Parked as full project. Most customers touch multiple channels.

Dan + Dave

O16 — SKU Mapping Table Owner Someone must maintain the master product mapping.

Dan or Luis

O17 — Historical Data Loading Wait for Adzviser MCP — gives full Shopify history automatically.

Dan + Luis

O18 — Pooled Decay vs. Manual Overrides Manual until 3+ years of seasonal-only data available.

Dan + Claude

O19 — Forecast Backtest Methodology Needs lineup-specific config per year.

Dave

O20 — Amazon Seller Central Plan Verify Professional plan — may be OAuth issue, not real upgrade.

Dan

Start a new session: "Read CLAUDE.md in the Grow Datahub folder and let's continue where we left off."